Smash Tag - Let's Burger

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Smash Tag is a Roman Hamburgeria. The founders' mission is to bring the smash technique to the city: an old-school technique born in the United States in the 1920s that is making a comeback. After their long journey to America, they returned to Rome bringing with them the best preparation techniques to recreate the original American smash burgers. To reflect their energetic spirit, I created Bob, a mascot inspired by the irreverent cartoon protagonists of the 1920s, giving it an ironic and irreverent character.